Doctor Patient Relationship is the REAL business of being a PT
By Jayme Schrier, Founder of Practice Freedom U
Not long ago, I got together with some friends, all PT practice owners. Over a meal, our conversation turned to work, and we wound up in a really interesting debate over this question:
As PT practice owners, what is the fundamental business we are in?
“The business of helping others!”
“The business of delivering health care services!”
“The business of making people physically well so they can [run a 5K, live their lives without pain, stay physically active as they age, insert every individual patient’s goal here.]”
We kept batting ideas around, trying to top one another, before we finally arrived at what we all agreed was the real answer.
Underlying all those very important goals, there’s another business of
In this short video, I share what that business is and show how your ability to engage in it is THE path to a thriving practice with more revenue, more freedom and flexibility for you as a PT owner.
Business is Relationships
Some friends of mine, they're all practice owners. We had a discussion around this and there were lots of different answers that came out. There was well, we're in the business of helping people. Okay, that makes sense to me. We're in the business of providing value to our patients. We're in the business of providing a service that helps people run faster and jump higher and walk and play tennis. All those were great responses, but we started to go deeper. What is
I want to share with you what came out of that conversation. And this is my belief. You may agree with it, you may not. But in my experience, business is really about relationships. Specifically, it’s about relationships; especially doctor-patient relationships. That's what business is. This isn't some highly technical thing. This isn't some complicated thing. It's relationships. It's relationships with a minimum of three different parties. Some people will call these stakeholders or whatever corporate jargon you'll give it.
Going Beyond the
Doctor Patient Relationship
It's relationships with number one, your patients. It's relationships with your staff. And its relationships with your referral partners or referral sources in your area, whether they're doctors or other types of people.
Your ability to build and create and maintain relationships (not only
How to Create Great Doctor and Patient Relationships
Well, one of the
Then I really struggled
Business is about understanding the importance of
BetterPT is helping to bring convenience and increased access to patients. If you are interested in furthering